Design influences in ways that words cannot. That's why I do it.
Toilet paper in our apartment lobby. Be prepared has taken on a whole new meaning. http://t.co/Pbvj4R3l
May 7th at 7:18pm
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The High Museum of Art Atlanta currently* has an outdated web design and no smart phone app to engage its visitors. This project was centered around creating a website and an app that are immersive and contemporary.
My design strategy was to create a design that was both distinctly modern and Southern at the same time. The High's distinct architecture and metallic looking facade exude a modernity that isn't found in most of the rest of the city, however, the High finds itself nested in the cultural milieu of the American South. In order to make it distinctly Southern and obviously modern, I created a visual language that relies on typography, technology and texture.
*At the time this project was published, the High's site was certainly outdated. They have since updated their site.Web Design, App Design2011 -
The following video is the intro sequence to a mini-documentary documenting the build of an amplifier. Our goal is to generate interest among guitar enthusiasts for building Ceriatone amp clones by hand.
This project is currently in progress.
All shot with a Canon 5D MKII and EF 100mm f/2.8L Macro
Motion/Art Direction: Jorge Gonzalez
Concept/Copy: Mike HaftelArt Direction, Motion Graphics, Cinematography2011 -
This site was designed with the purpose of educating potential investors about a new software product that will help streamline the collaboration and organization of political campaigns.Web Design, Graphic Design2011 -
This video was commissioned by The Washington Political Group in order to introduce potential investors to a new software program currently in development and under patent. The software is intended to be used by political organizations and campaigns and will simplify the campaign process tremendously.
Motion: Jorge Gonzalez
Concept/Copy: Sara SteinbergAnimation, Motion Graphics2011 -
Atlanta is the nation's epicenter for child sex trafficking.
Street Grace is a non-profit dedicated to ending this horrid practice.
Art Direction: Jorge Gonzalez
Illustrated Type: Jessica Gonzalez
Concept/Copy: Mike Haftel
Photography: Mike HaftelArt Direction, Advertising2011 -
When WelcomeMat Services approached me about designing this app for them, I was super excited. Unlike Scout Mob and Groupon, PunchPoints —the name given to the app by WelcomeMat— rewards customers for being loyal to businesses in their community. Rather than enticing customers with half-off deals, PunchPoints rewards customers with rewards that are accrued over time by visiting and purchasing goods or services at the business. This helps the business maintain equity in their brand by not becoming a bargain business and customers get to know and love the companies in there communities. Its like a digital punchcard...only awesomer.Graphic Design, Mobile Interface Design2011 -
This video was commissioned by Atlanta's Fulton County Government Office of Communications in an effort to educate citizens about the many services that Fulton County provides and to ask them to get involved in making those services more efficient.Motion Graphics, Art Direction2011 -
Commissioned by the Energy Choice Now PAC, this video is a tongue-in-cheek portrayal of how awesome energy duopolies are for the state of Michigan.
Motion/Art Direction: Jorge Gonzalez
Motion/Animation/Illustration: Mike SchwalmMotion Graphics, Illustration, Art Direction2011 -
The Cain Campaign needed a cohesive brand and a simple message. Together, my team, myself and Washington Political Group created a brand centered around the idea of American Renewal. We believed that this was the best direction because of where Americans are now and where Americans want to be. Renewal, we believe, takes our aspirations and gives us the answer that Americans have been looking for: that the best in us can be rediscovered and that we can do better for ourselves in our day to day lives than can a bureaucrat in Washington DC.
We utilized elements from our history by drawing heavily on currency design and its modern manifestations while also looking at traditional Americana, old political ads, the civil rights movement and imagining a future where America is renewed to greatness. This is what we came up with for the website, email newsletters and for Cain’s 999 plan (a poster). The 999 “brand” was also developed by us complete with logo and visual style evident in their print brochures. We also redid a number of pieces of collateral. Oh, and you may have seen the 404 page on Gizmodo (gizmo.do/upp3xd). That was 100% my doing.
*I no longer do any work for the Cain Campaign for philosophical and creative differences.Web Design, Creative Direction, Branding2011 -
48 hour packaging challenge for the Center for Design Studies. We created new packaging for GE light bulbs. Some of the requirements were that the packaging had to be sustainable and economically viable. We also had to create a presentation video. This was ours. Done in 18 hours.
Motion Design: Jorge Gonzalez/Mike SchwalmMotion Graphics, Packaging2011 -
Some logos I've done. Some are for clients and others I did as school projects.Graphic Design2011 -
Ok. You’re probably wondering “what the damn?” This was a school project. I was given two words: gothic and podiatrist. From those two words I had to create a “brand” complete with logo, stationary, photography and a plausible corporate business strategy.
So, I created a brand for a forensic podiatrist. I created a brand by asking the question “if Batman were a forensic podiatrist and not some masked crusader, what would his company look like?” Why Batman? He’s pretty gothic, don’t you think?
Regardless, Damned is what I came up with complete with photography, a logo, stationary and creepiness. Enjoy.
And yes, that is me in the mask and underwear.
Art Direction/Design: Jorge Gonzalez
Photography: Mike HaftelArt Direction, Photography, Design2011 -
This a photo shoot that Mike Haftel and I concepted, and I art directed. Our idea was to create a post-apocalyptic scene of resistance fighters on patrol. We created a robot/monster of sorts too whose glowing eyes can be seen through the smoke. I think these ladies could take it. FYI...the one with the mohawk is my wife. She's hot.
Photography: Mike Haftel
Art Direction: Jorge GonzalezArt Direction, Photography2011 -
The Ayn Rand Institute targets young activists with their message. But their current website is hard to navigate, cluttered and poorly designed.
I approached this redesign from the perspective of the Institute's target: college aged adults. My goal was to create a site that utilized contemporary social media features, quick access to video content and also approaching the site as a place for content consumption much like NPR or NYT. The result was a site that has clear hierarchy, a more contemporary feel and manages to provide more relevant content on the home page than the current site.Web Design2011 -
A video that displays the new AynRand.org site.Motion Graphics, Web Design2011 -
The assignment was to redesign Freedom from Hunger's website homepage by utilizing their stock photography and staying within their brand's style. This was the result of my exploration and design.Web Design2011
